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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International Appoints J&M Brands To Expand Licensed Products In Europe

September 09, 2020

Partnership Will Bring a New Collection of Hard Rock® Branded Products to Music and Entertainment Enthusiasts Across Europe for the First Time HOLLYWOOD, Fla., Sept. 9, 2020 — Hard Rock International has appointed J&M Brands, a recognized category leader in brand extension licensing in Europe, to represent the legendary dining, entertainment and hospitality brand and further expand…

Hard Rock International And Seminole Gaming Win Corporate Social Responsibility Award From The National Council on Problem Gambling

August 07, 2020

Hard Rock and Seminole Gaming honored for their PlayersEdge casino team member training program WASHINGTON, Aug. 7, 2020 /PRNewswire/ — Hard Rock International and Seminole Gaming have won the Corporate Social Responsibility Award from the National Council on Problem Gambling (NCPG). The award recognizes the PlayersEdge casino team member training program, which was introduced in December, 2019. The…

Hard Rock International Honored by Forbes Magazine as One of America’s Best Employers for Women in 2020

July 29, 2020

Hard Rock® Recognized for its Commitment to Female Empowerment for the Third Consecutive Year HOLLYWOOD, Fla., July 29, 2020 – For the third consecutive year, Hard Rock International has been recognized as part of Forbes Magazine’s annual list of America’s Best Employers for Women within the travel and leisure category. The prestigious list has been…

Keith Sheldon Announced as President of Entertainment for Hard Rock International, Seminole Gaming

June 25, 2020

Sheldon Brings a Proven Track Record of Success in the Entertainment Industry to the Position HOLLYWOOD, Fla., June 25, 2020 – Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new…

Hard Rock International (HRI) Acquires Full Intellectual Property Rights to Hard Rock Hotel & Casino® in Las Vegas in Deal With Juniper Capital

May 13, 2020

Transaction Gives HRI Full Rights to Hard Rock Hotel & Casino® in Las Vegas, Affiliates and Branding HOLLYWOOD, Fla., May 13, 2020 – Hard Rock International (HRI) announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity…