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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Cafe Launches Pilot Program for New Burger in Partnership With Lionel Messi

January 11, 2022

HOLLYWOOD, Fla., Jan. 11, 2022 /PRNewswire/ — Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. Starting today, the burger will be exclusively available at the Hard Rock Cafe Miami, FL and Hard Rock Cafe Hollywood, FL before its global release on March 1.…

Audacy Announces Multi-faceted Partnership With Hard Rock International

December 09, 2021

Joint Venture lncludes Theater Space, Festivals and Cafe Events PHILADELPHIA, PA – December 9, 2021 – Audacy announced a multi-faceted partnership with Hard Rock International (HRI), one of the most globally recognized companies with venues in nearly 70 countries spanning 249 locations that include owned/licensed or managed hotels, casinos, Rock Shops®, live performance venues and cafes. …

Hard Rock Cafes Nationwide Honor Military Service Members With A Free Legendary® Steak Burger On Veterans Day

November 10, 2021

HOLLYWOOD, Fla., Nov. 8, 2021 /PRNewswire/ — Hard Rock International, owner of one of the world’s most recognizable and iconic brands, announces that all Hard Rock Cafes in North America will honor military service members this Veterans Day with a free original Legendary® Steak Burger topped with applewood bacon, cheddar cheese, a crispy onion ring, leaf lettuce and vine-ripened tomato. The free…

Hard Rock International Honors Hip-Hop History This November

October 25, 2021

Properties Across the Globe Celebrate the Inaugural Hip-Hop History Month HOLLYWOOD, Fla., Oct. 25, 2021 /PRNewswire/ — In July, the U.S. Senate unanimously passed a resolution to name November Hip-Hop History Month. Hard Rock International announced today that in honor of the inaugural Hip-Hop History Month this November, all company divisions including Hard Rock Cafes, Hotels and Casinos…

Hard Rock International Presents the Artists Den’s Digital Series ‘Live from My Den’

September 09, 2021

Series Activation to Support Delivering Good and Local Charities Nationwide HOLLYWOOD, Fla., Sept. 9, 2021 /PRNewswire/ — Hard Rock International is partnering with Artists Den to bring back “Live from My Den” for the second season of the digital series showcasing some of today’s most extraordinary artists performing live from the creative spaces of their homes, studios, favorite cities and…